What’s New on CultX

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New ways to discover, evaluate and buy fine wine, all in one place.

A New Discover Experience:
Built Around How You Actually Browse

Finding the right wine shouldn’t start with a blank search, but it often does.

Whether you’re looking for value, trying to understand what’s trending, or simply exploring, not knowing where to begin can slow you down and hide the best opportunities. The CultX Discover page has been completely redesigned to solve that. Now, instead of starting from scratch, you’re guided by real market signals, helping you immediately surface wines based on value, quality, activity, and demand.

What’s new:

  • Hot Deals – Wines offering the largest discount to market price
  • Highest Rated – Ranked using the CultX Score, combining quality, value, performance, and liquidity
  • Trending Wines – The most actively traded wines over the past 30 days
  • Iconic Wines – Standout wines with strong reputation and active market presence

You’ll also find quick search shortcuts and region-led browsing, making it easier to move between ideas without resetting your search.

In-Bond vs Delivered Pricing: Full Transparency

Buying fine wine online often comes with one frustrating question: what will it actually cost to get this wine delivered to my house?

An in-bond price may look attractive at first, but once duties, taxes and delivery are added, the true cost can be harder to judge. That makes it difficult to compare options properly or buy with confidence.

This update solves that by letting you switch instantly between in-bond and delivered pricing, so you can see the full picture before making a decision.

What’s new

  • Toggle between in-bond storage pricing and delivered, all-in pricing
  • Set your delivery location including the UK, US, Hong Kong and Singapore
  • View a full cost breakdown including the wine price, transaction fee, duties, VAT where applicable, and delivery
  • Access the same pricing view within the Buy Now flow for a more seamless purchase experience
Direct to consumer pricing on CultXGet your wines delivered to your home using our direct to consumer feature on CultX

Smarter Search & Saved Filters

Searching for the right wine often means repeating the same steps... adjusting filters, refining criteria, and rebuilding your search every time you log in.

Whether you're looking for high-scoring Burgundy under a certain price or tracking performance-led opportunities, that repetition slows you down and makes it harder to stay consistent.

This update removes that friction by allowing you to build your search once, and return to it whenever you need.

What’s new

  • Fully customisable filters across score, price, performance, region and more
  • Save your searches to your profile and return to them at any time
  • Use predefined quick searches to instantly surface common criteria
Quickly create and save searches on CultX

Custom Watchlists: Built for Sharing & Planning

Keeping track of wines is one thing, organising them in a way that’s actually useful, or sharing them with someone else, is another.

Whether you’re planning an event, building a list of recommendations, or tracking specific opportunities, a single running watchlist can quickly become limiting. This update turns watchlists into something far more flexible, giving you the ability to organise, manage, and share wine selections with purpose.

What’s new

  • Create multiple dedicated watchlists for different needs
  • Organise wines by purpose, such as events, trade ideas, or recommendations
  • Share watchlists instantly via email
  • Export lists as CSV snapshots
  • Generate live links that reflect real-time pricing
Add fine wine to your watchlists to get notified about deals on CultXShare your custom watchlists on CultX

Search by Photo: Find Wines Instantly

Ever been at a restaurant or event, enjoying a bottle, and wanted to know more about it, query the real price, or find it again later?

Typing out the name, guessing the vintage, or searching manually isn’t always easy, especially when you don’t have all the details.

This update removes that friction entirely by letting you go straight from the bottle in front of you to the exact wine on CultX.

What’s new

  • Upload or take a photo of a wine label
  • Instantly match the wine within CultX
  • Results returned down to the exact vintage
Search for wines using your photo on your phone or desktop app

Trade History: See How Wines Actually Move

A listed price only tells part of the story. What really matters is how a wine is trading!

How often it’s bought and sold, at what price, and how active the market is. Without that, it’s difficult to judge liquidity or know when to act. This update gives you direct access to real trading data, so you can understand not just what a wine is worth, but how it behaving in the market.


What’s new

  • View trade history across: last week, last month, and last year
  • See each transaction including price, date, and case format
View Trade History on CultX - recent trading data on every wine

Related Vintages: Compare at a Glance

When you find a wine you like, the next question is often: is there a better vintage available?

Until now, answering that meant running multiple searches, switching between pages, and trying to piece together the full picture. This update brings everything into one place, making it easy to compare vintages side by side, by bottle price, and spot where the real opportunities lie.

What’s new

  • View all vintages of a wine in one table
  • Compare scores, market price, buy and sell availability, and last traded price
  • Filter to show only live markets
  • Sort and export data for deeper analysis
Related Vintages table on CultX

Multi-Currency Viewing

Fine wine is a global market, but pricing doesn’t always feel that way.

Switching between currencies, estimating conversions, or trying to interpret value across regions can make it harder to understand what you’re really paying or how a wine is performing.

This update removes that friction by allowing the platform to adapt instantly to your preferred currency.

What’s new

  • Switch between GBP, USD, HKD, and SGD, with further currencies coming soon
  • Exchange rates apply across market pricing, performance data, trading activity, and historical pricing
Switch between currencies on CultX

Faster Browsing with Simplified Wine Cards

When browsing multiple wines, constantly clicking in and out of listings to find key information slows everything down. Important details like pricing, value, and scores should be visible at a glance, not hidden behind extra steps.

This update simplifies how wines are displayed, so you can quickly assess and compare opportunities without breaking your flow.

What’s new

  • Cleaner card layout with key data surfaced upfront
  • Clear pricing alongside market comparison
  • ‘View wine’ call to action for quick access to deeper data on the product page
Simplified wine card view with intent to view more information on wine product page

Discover the latest platform updates from CultX, the stock market for fine wine.

Trade with confidence, access physically backed stock, and manage your wine portfolio with greater control than ever. At CultX, we’re continuously evolving how collectors buy, sell, and invest in fine wine.

These latest updates introduce major improvements to the platform experience, from enhanced trading functionality to greater transparency around physically available stock, storage, and delivery.

Whether you’re building a portfolio or actively trading, CultX gives you access to a live marketplace backed by real, tangible assets, fine wine stored in professional, temperature-controlled facilities or delivered directly to your door. Users can build, track and manage a fine wine portfolio with real-time data and live markets at their fingertips, instantly and easily. CultX brings together a global community of tech savvy traders and fine wine enthusiasts, offering unmatched liquidity opportunities, with immediate transfer of ownership.

Download the CultX app today!

CultX app available on Apple App StoreCultX app available on Google Play Store