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Champagne wines

“Champagne has outperformed both Gold and the FTSE 100 in recent times, and there’s no sign of demand slowing down. Christie’s wine and spirits auction saw a single bottle of Perrier-Jouët ‘Brut Millesimé’ sell for $56,769.”

– Tom Turner, Cult Wines Operations Director

Is Champagne a good investment?

The luxury icon. A celebration isn’t complete without Champagne, and investors have had plenty of reasons to pop bottles recently. Made in small quantities by the most prestigious houses, Champagne represents the best of the best - these qualities have consistently attracted investors and kicked off a rally that’s predicted to keep the party going.

Champagne investment performance

Champagne has always seen positive overall performance, but returns have been especially strong over the past few years. In 2022 alone, Champagne achieved returns of 8.3%* from January to October.

Dom Perignon

Gold crown labels on emerald green bottles. The iconic vintage Champagne is considered by many as the “king of Champagnes.”

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Louis Roederer Cristal Millésimé Brut

Timeless icon that is still family-owned and run. Its crystal clear bottle is the same as when the Czar drank it centuries ago.

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Krug Vintage Brut

From the master of blending, Krug only produces vintage Champagne in truly exceptional years, suitable for any celebratory moments.

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Taittinger Comtes de Champagne Blanc de Blancs Brut

Taittinger has one of the strongest brand presence and global following. The Comtes has always been the Grand Marque’s jewel of its crown.

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Bollinger La Grande Annee Brut

Famous for being James Bond’s Champagne of choice, Bollinger only produces La Grande Annee when the harvest reaches perfection.

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Jacques Selosse Millesime

This vintage champagne is a symbol for the Grower Champagne movement. Its depth, energy and confidence will surely wow any wine lover.

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Cult Wines Champagne Index returned -1.83% in May and -4.92% over the past 12 months.

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Best Champagne investment wines

Our three standout Champagne wines in 2023:

1. Dom Perignon, P2 1993   +87.9%*
2. Taittinger, Comtes de Champagne Blanc de Blancs 1993   +69.9%*
3. Dom Perignon, P2 1996   +52.2%*

*Source: CultX, Wine-Searcher, 12-month performance from 31st December 2022 to 31st December 2023.

Rising stars in Champagne

Investors have long been attracted to the well-known brands of Champagne like Dom Perignon, Taittinger, or Bollinger, but a strong contingent of smaller artisanal “Grower Champagnes” have caught the attention of investors.

These are our picks for the Grower Champagne producers to watch:

How to add Champagne to your wine portfolio

Champagne is synonymous with quality, and the best-known brands can often provide reliable returns. Large format bottles, like magnums, jeroboams and special editions, tend to be seen as more collectible.

Created in collaboration with artists or other creative luminaries to commemorate exceptional vintages or historic events, special edition bottles are often especially likely to appreciate - for both the craft of the bottle and the quality of the Champagne it contains.

But investing in Champagne is far more than brand recognition and opulent objets d’art - there are plenty of producers of Grower Champagne that could be the ones to watch. Grower Champagne is more terroir-focused, made only with the grapes from a producer’s own vineyard rather than sourced from multiple sites. The result is unique vintages - that have delivered strong returns in recent years.

With CultX, you can choose from iconic brands and up-and-coming Grower Champagnes and add the exact bottles you’d like to your portfolio.

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“After setting a blistering pace in the second half of 2021, prices for several top vintage Champagnes have broadly continued rising this year."
Chris Mercer

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