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“Champagne has outperformed both Gold and the FTSE 100 in recent times, and there’s no sign of demand slowing down. Christie’s wine and spirits auction saw a single bottle of Perrier-Jouët ‘Brut Millesimé’ sell for $56,769.”
Investing in Champagne has become increasingly attractive due to their consistent performance and growing demand. Champagne holds a notable share of the global fine wine market, accounting for about 10-15% in recent years. This region's wines, particularly those from prestigious houses like Dom Pérignon, Krug, and Louis Roederer, are highly sought after by collectors and investors worldwide.
Champagne wines have shown strong value appreciation. Specific brands have demonstrated even more impressive returns, with some achieving annual growth rates exceeding 30%, reflecting the strong demand and investment potential in the Champagne market.
One of the key factors driving the investment appeal of Champagne is its limited production and high-quality standards. The production process for Champagne is labour-intensive and highly regulated, ensuring that only wines of the highest quality reach the market. This scarcity, combined with the growing global demand, particularly from emerging markets in Asia and North America, often leads to significant price appreciation.
Champagne can offer substantial returns and portfolio diversification with the right insights. Using a reputable platform like CultX can mitigate risks related to storage and transaction costs, keeping your eye on the returns.
Cult Wines Champagne Index returned -0.54% in January 2025 and +80.79% since inception in January 2014.
Download CSV ➜Our three standout Champagne wines:
2013 Pol Roger, Sir Winston Churchill +19.20%*
2013 Billecart-Salmon +16.00%*
2016 Agrapart & Fils, Mineral Blanc de Blancs Grand Cru Extra Brut +13.60%*
Investors have long been attracted to the well-known brands of Champagne like Dom Perignon, Taittinger, or Bollinger, but a strong contingent of smaller artisanal “Grower Champagnes” have caught the attention of investors.
These are our picks for the Grower Champagne producers to watch:
Dhondt Grellet
A dynamic grower Champagne producer, Dhondt-Grellet crafts exquisite Champagnes like Les Terres Fines and Dans un Premier Temps, emphasizing purity and terroir expression.
Jérôme Prévost
Jérôme Prévost of Champagne La Closerie is renowned for his Pinot Meunier-based Champagnes, such as Les Béguines and Fac-simile. His minimalist approach and focus on terroir have gained him a cult following.
Egly-Ouriet
A great among Grower Champagne producers, Egly-Ouriet is often referred to as ‘Burgundy with bubbles.’ Like Burgundy, it’s exceptional in both quality and potential for appreciation.
Champagne is synonymous with quality, and the best-known brands can often provide reliable returns. Large format bottles, like magnums, jeroboams and special editions, tend to be seen as more collectible.
Created in collaboration with artists or other creative luminaries to commemorate exceptional vintages or historic events, special edition bottles are often especially likely to appreciate - for both the craft of the bottle and the quality of the Champagne it contains.
But investing in Champagne is far more than brand recognition and opulent objets d’art - there are plenty of producers of Grower Champagne that could be the ones to watch. Grower Champagne is more terroir-focused, made only with the grapes from a producer’s own vineyard rather than sourced from multiple sites. The result is unique vintages - that have delivered strong returns in recent years.
With CultX, you can choose from iconic brands and up-and-coming Grower Champagnes and add the exact bottles you’d like to your portfolio.
Vinous
*Source: Pricing data from Wine-Searcher. Research and analysis conducted by CultX and Cult Wines. The performance data covers the period from 30 June 2023 to 30 June 2024. All prices referenced are as of 30 June 2024. The wines included in this analysis have vintages ranging from 1975 to 2022.
*Liquidity Score Criteria: Only wines with a CultX Liquidity Score of 2 or more throughout the calculation period are included. These wines have had at least one offer for sale on the market during the 12-month period and are regularly traded. Wines with a CultX Liquidity Score of 1 are excluded, as these wines rarely trade, had no sale offers during the 12-month period, and market prices for these wines are much harder to calculate accurately.
