CultX
These terms were last updated in July 2026.
Welcome to the CultX Platform
CultX Limited, registered address at Clockwork Building, 45 Beavor Lane, London, England, W6 9AR and company number 13903596 (“CultX”, “we” or “us”) provides a fine wine trading exchange through its online and “App” and “Platform”.
The App and Platform bring together a range of wines offered for sale by CultX affiliates (“CultX Sellers”), other entities selling in the course of their business or profession (“Trade Sellers”), and private individuals selling in their personal capacity (“Private Sellers”) (together, the “Sellers”).
The App and Platform enable entities buying in their ordinary course of business or profession (“Trade Buyers”) and individuals buying in their personal capacity (“Private Buyers”) (together, the “Buyers”) to browse those wines. Please contact us with any questions regarding these terms or the App or the Platform.
Trades
The objective of the App and Platform is to link Buyers to our Partners and facilitate the buying and selling of wine. When you order from a Partner, CultX acts as an agent on behalf of the Partner to conclude your order and manage your buying and delivery experience.
For the purposes of these terms:
You acknowledge that by using the App and Platform (either as a Buyer or Seller) you agree to these terms and conditions and acknowledge that they form a binding contract between you and CultX (in its role as the commercial agent of the relevant Seller) in respect of your use of the App and Platform and all Trades you enter into. If you do not agree to these terms or if you are not eligible to use the App or Platform, then you do not have our permission to use the App or Platform.
Use of your personal information submitted to or via the App or Platform is governed by our Privacy Policy. Use of the CultX website itself is subject to our website Terms of Use.
We reserve the right to modify or otherwise change these terms on 15 days’ notice (the “Notice Period”) by posting the updated terms to the App or Platform, via e-mail or by another appropriate means of electronic communication. Any such changes will not apply to an already agreed or historic Trade or any dispute between you and us arising prior to the date on which we posted the revised terms incorporating such changes, or otherwise notified you of such changes. Unless we say otherwise in our notice, the updated terms will be effective immediately after the expiry of the Notice Period. Your continued use of the Platform will indicate your acceptance of the updated terms.
These terms were last updated in July 2026.
The remainder of these terms are comprised of five parts:
Setting up an account
All users must first register to set up a CultX account with us, by completing the account registration form, to access and use the App and Platform.
If you are an individual user, to register you must satisfy the legal age requirement for buying alcohol in the country where you reside (this is 18 years old in the UK). Where indicated, additional eligibility criteria may apply to Buyers and/or Sellers for particular services on the Platform and/or App. By registering, or using the service in question, you confirm to us that you meet the minimum eligibility criteria.
If you are a trade user, you must have the necessary authority, power and right to fully bind the legal entity or organisation on whose behalf you wish to be granted access to use the Platform and/or App. If you are not authorised to bind that legal entity or organisation, you must not attempt to register. By registering, you represent and warrant to us that you are duly authorised to fully bind the legal entity or organisation.
All users must provide us with accurate, complete and up-to-date contact information, including name, postal address, telephone number and email address, amongst other things. You are responsible for the information you provide to us. You must promptly update your account information in the event of any changes to this information. All users will be asked to create a password for their CultX account. It is your responsibility to keep this safe and confidential. Please contact us immediately if you discover any unauthorised use of your account or error in the operation of your password. Any breach of these terms and/or any use of your account by anyone to whom you disclose your password will be treated as if the breach or use had been carried out by you and will not relieve you of your obligations to us (including if there has been Trade(s)).
All user registrations are subject to approval by us in all cases and we reserve the right to decline any application for registration, without giving a reason. You will receive a notification from us if we approve your registration.
We may, from time to time, restrict user access to certain features, functions or content of, or services accessible through, the downloaded App or Platform e.g., areas you can only access as a registered CultX user.
We reserve the right, in our discretion, to carry out checks (including checks with credit reference agencies) for the purposes of confirming your identity and to establish your creditworthiness. By agreeing to these terms, you agree to us completing these checks.
Please contact us if you wish to close your account.
The following terms apply to Sellers (other than CultX Sellers):
CultX’s role as your agent
By agreeing to these terms and selling wine using the App and Platform, you authorise CultX to act as your commercial agent to conclude Trades with Buyers on your behalf, for the sale of your wine. CultX will act as your agent to conclude your Contract for Sale with the Buyer on your behalf and collect payment from the Buyer. Once the Buyer’s payment is received by CultX, this will discharge the Buyer’s payment obligations to you. CultX will subsequently arrange payment to you.
Criteria to sell wine
All of the following criteria must be met for you to list a wine for sale on the Platform and/or App:
Listing wine
You will be able to see your wines on the App and Platform in your account. You can select any of these wines to be listed for sale on the App and Platform by following the instructions, including any rules on splitting cases and minimum number of bottles. You can remove your wine listed for sale on the App and Platform anytime up until that wine is Traded.
List Price
You determine the price at which you are willing to sell your wine to Buyers on the App and Platform. The price and listing will be identical on the App and Platform. That price will be the price of the wine in bond exclusive of duty, taxes and delivery costs.
There is a 90-day time limit on listings where the Offer Price has not changed.
Wine that has been listed for 90 days at the same Offer Price will be removed from the App and Platform, and the Seller will receive an email notification. The Seller then has the option of re-listing the wine for a further 90 days at an Offer price of their choice.
Completing Trades
Once a Contract for Sale is agreed, the Buyer will make payment to CultX for the value of the Trade, who will receive the sale proceeds on your behalf as your agent. We will, as the Partner’s agent, receive the price paid by a Buyer and retain our fees, and deduct fees incurred for chargeback. Receipt of the sale proceeds by CultX will discharge the Buyer’s payment obligation to you. CultX will then deduct the relevant fees (see below) and arrange payment of the remaining sale proceeds to you. We will usually deposit these funds into your CultX wallet once the sale completes; however, depending on the counterparty purchasing the wine, settlement of funds may take up to 30 days. Once settlement has completed, you can withdraw funds from your CultX wallet or use it to purchase goods and services on the App/Platform.
Fees
There are fees associated with your use of the App/Platform and related services. These will always be clearly set out on the App/Platform or otherwise made available to you in writing but for example, involve:
The following terms apply for Buyers:
Bidding for wine
To make an Offer, you can either place a Bid or accept the “Buy Now” offer on the relevant product page. If you make a Bid, you will be prompted to enter the specific details of your Bid, including the price you are willing to pay for the wine, the unit size, your desired quantity and the duration of your Bid. The price of your Offer will be for the cost of the wine only and does not cover taxes, delivery or any bonded warehouse costs or any other fees. See “Fees” section below.
Completing Trades
Once you have accepted a Trade, you will make payment to CultX who will receive the sale proceeds on behalf of the relevant Partner. Receipt of the sale proceeds by CultX will discharge your payment obligations to the Partner. CultX will then arrange payment to the relevant Partner. The Partner will continue to own the full title in the Traded wine until the Trade is complete following which the Buyer will take the title to that wine.
Fees
There are fees associated with your use of the Platform, App and related services. These will always be clearly set out on the Platform, App or otherwise made available to you in writing but for example, involve:
Right to cancel
If you buy wine as a Private Buyer listed by a Trade Partner, you have a right to cancel the Trade within 14 days of the completion of the Trade, and we will arrange a refund of your payment.
Bonded warehouse
All wine listed on the App/Platform, or available to be listed on the App/Platform, must be in CultX’s bonded warehouse. We will provide you with a copy of the bonded warehouse terms to you on request. When the owner withdraws their wine, the owner will need to pay applicable duty and taxes at the current rate, and delivery costs. If wine is removed from our bonded warehouse (for any reason) it will be removed from the App/Platform.
Promotions
From time to time we may run promotions where we issue discount codes. These can be used in part-payment of the fees due other than for Trades, subject to the terms under which they were issued. Discount codes can only be used once, and only during the period of validity stated and only in respect of the relevant service stated. Discount codes cannot be redeemed for cash. Only one discount code can be used at a time.
Intellectual Property
Subject to payment of the fees and the activation of your CultX account, we grant to you a limited, non-exclusive, non-assignable and non-sublicensable licence, commencing on the date your account becomes effective to use the App/Platform and related services in the manner set out in these terms. This licence ends when your CultX account is de-activated.
Our responsibility
Nothing in these terms shall limit or exclude our liability to you for death or personal injury caused by our negligence; for fraudulent misrepresentation; for breach of any term implied by the Consumer Rights Act 2015 and which, by law, may not be limited or excluded; under Part I of the Consumer Protection Act 1987; or for any other liability that by law may not be limited or excluded.
Subject to the above, our liability shall be limited in aggregate (and regardless of the number of claims) to the greater of: (i) the total amount of fees you have paid under these terms (but not a Contract for Sale) by you in the 12 months immediately preceding your first claim and (ii) £1,000.
General
These terms and any disputes or claims arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) will be governed by English law and the exclusive jurisdiction of the English courts. All fees are as quoted on the App and Platform from time to time. Unless otherwise stated prices include VAT. We may change the fees from time to time, but any such changes will not affect orders already made prior to that change.
Certain third-party platform providers with whose devices and/or operating systems the App has been designed to be compatible oblige us to include certain additional provisions in these terms. These provisions come from the relevant third-party platform providers, not us. If the App is downloaded from the Apple App Store or Google Play, additional Apple and Google terms apply as set out in this Part E.
