Rewriting the rules of wine investing

Fine wine has long been one of the most compelling alternative assets in the world. It’s tangible, culturally rich, historically stable, and when the time is right, deeply enjoyable. But until recently, building a fine wine portfolio was something only insiders, collectors, or those with serious time, connections and money could do well. That’s what CultX is here to change.

We’ve reimagined what wine investing looks like in 2025: faster, easier, more transparent, and all in your pocket. Whether you’re just getting started or looking to scale your collection, here’s why CultX is the smartest place to do it.

The traditional way: Complex, costly & clunky

Before CultX, if you wanted to build a wine portfolio on your own, you had to go the long way around. That meant spending hours researching regions and vintages, buying across scattered sources, negotiating prices, arranging secure storage, finding accurate price data, and then figuring out how to sell when the time came. It was fragmented, slow, and often expensive.

Here’s a taste of what that typically involved:

All of this took time, money and a lot of patience. Which is exactly why CultX exists.

What CultX does differently

Before CultX, if you wanted to build a wine portfolio on your own, you had to go the long way around. That meant spending hours researching regions and vintages, buying across scattered sources, negotiating prices, arranging secure storage, finding accurate price data, and then figuring out how to sell your wines when the time came. It was fragmented, slow, and often expensive.

Here’s a taste of what that typically involved:

Access to the world’s best wines

CultX gives you instant access to over £200 million of live inventory (11,000+ unique markets), spanning the world’s most prestigious producers, vintages, and emerging names. Every wine listed is vetted for authenticity, stored professionally, and ready to be added to your portfolio. No brokers. No phone calls. No minimum order size.

Pricing transparency, powered by data

With CultX, you don’t need to guess what a wine is worth or wonder whether you’re overpaying. Our platform combines market data, recent trades, and live bid/ask prices with pricing charts to show you where fair value sits. We also integrate critic scores, historical performance, and analytics so you can invest with confidence, not speculation.

Buy & sell with just 2.5% fees

Unlike auctions or brokers who can charge 10–25% in combined commissions, CultX keeps it simple. You pay a flat 2.5% fee when you buy or sell. That’s it. This lower friction means more of your capital goes to work and more upside is preserved when it’s time to exit.

Professional storage, built in

Every wine you buy on CultX is automatically stored in your name in a bonded, temperature-controlled warehouse: secure, insured, and tax-efficient. That means no duty or VAT while your wines remain in bond, and no paperwork to open an account.

Prefer to enjoy your wine? You can request delivery at any time, with global shipping available directly through the app.

If you’re based in the United States, that means tariff-free collecting.

Mobile-first, portfolio-ready

CultX was designed to feel like a next-gen investing platform, not a dusty merchant’s catalogue. The experience is clean, intuitive, and fast. You can browse, research, buy, sell, and track your portfolio on your mobile or desktop just like you would with equities or crypto.

With real-time notifications, you can stay ahead of market moves, set alerts for your favourite wines, and act instantly when the right bottle hits the right price.

Trade like a pro, even as a beginner

You don’t need to be a Burgundy expert to use CultX. Our platform helps guide you through every stage, whether you’re looking to invest £500 or £50,000. You can filter wines based on region, critic score, age, and price. If you’re unsure where to start, our discovery tools can help you build a portfolio tailored to your preferences and goals.

You’re always in control, but never on your own.

Wine investing, reinvented

What we’re building at CultX is more than just a marketplace. It’s a modern reinterpretation of what wine collecting and investing should be: transparent, data-driven, accessible, and enjoyable. It combines the rigour of financial investing with the depth and richness of wine culture. And it removes the legacy frictions that once kept wine as a niche pursuit for insiders.

So whether you’re in it for the returns, the bottles, or the story behind each label, CultX is the easiest way to begin.

Ready to build your portfolio?

Wine investing used to be hard work. Now, it’s as easy as opening the app. Join thousands of other modern collectors who are turning their passion into a portfolio with CultX.

Get started