Rare Rose, Champagne 2012

The 2012 Rare Rosé sits at the lowest entry point of all Rare Rosé vintages released to date, while scoring in line with the 2014 and narrowly below the 2007 and 2008. That combination of strong critic support and the most accessible pricing of the released set establishes a clear relative-value position within the house's own Rosé cohort.

Rosés from the top Champagne houses are consistently made in smaller volumes than their white counterparts, and that structural scarcity tends to drive price appreciation as stock is consumed. The current pricing of the 2007 vintage illustrates this trajectory, and the 2012 is well-placed to follow a similar path as it matures further into its drinking window.

Brand-level tailwinds reinforce the case. Rare's visibility has risen sharply on the back of recent award recognition and a forthcoming placement in British Airways First and Business Class from 2026, broadening demand at the moment when older vintages are becoming progressively scarcer.

• Rosé rarity: Top Rosé cuvées add another layer of scarcity on top of vintage Champagne, and Rosés from the leading houses frequently trade at a premium to their white counterparts.


• Rising brand profile: Rare's visibility has climbed sharply in recent years, supported by a run of prestigious award wins and a high-profile placement in BA First and Business Class from 2026.


• Structural scarcity: True to its name, Rare is made only in exceptional vintages, and the Rosé rarer still. The 2012 is one of only four Rare Rosé vintages ever released, meaning supply is structurally limited from the outset.


• Critic support: The Wine Advocate scores the 2012 at 95 points, noting it is more complete and harmonious than the 2014 and only beginning to show its cards.


• Relative value: The 2012 is currently the most keenly priced Rare Rosé vintage released to date, while scoring in line with the 2014 and just narrowly below the 2007 and 2008.

Previously the prestige cuvée of Piper-Heidsieck, Rare was separated as a standalone label by owners EPI Group in 2018, much as Dom Pérignon stands apart from Moët et Chandon. Unlike Dom Pérignon, it is exceptionally hard to acquire and, until recently, was kept largely out of the public spotlight. Rare lives up to its name: the 2013 vintage marked just the 12th release since inception in 1976.

That rarity, combined with critic scores often on a par with the most famous Grandes Marques, makes Rare a distinctive proposition as global awareness grows. The house owes much to Champagne veteran Régis Camus, named IWC Sparkling Winemaker of the Year a record eight times, who retired as chef de cave in March 2022. It is now led by Emilien Boutillat, one of the youngest chefs de cave in Champagne's history, as Rare enters a new era.